Copyright © 2006 ZIENNA Logic, Australia

Providing information sharing solutions to mid-enterprise businesses.

Last updated 14 Jul 2006

Most businesses need client information to be easily accessible. Information about Customers, Suppliers, Partners, Associates or Competitors what type of interactions have occured and where opportunities lay is important. Rarely do accounting systems or email systems tell the whole story about your customers; what was discussed between staff and clients?; when were meetings held?; what type of correspondence has been exchanged? These are just some of the questions that, together with trained staff, a properly implemented CRM system can answer.

Depending on your core business function, the most common requirements are:

• Centralised database of client information
• Client information needs to be shared with many staff
• List management. Existing spreadsheets of data need to be eliminated (mailing lists, sales opportunities)
• Replacement of legacy CRM application (in many cases a home built Access database)
• A shared calendar for all staff including ability to 'invite' clients
• Historical and chronological notes with clients
• Manage sales opportunities (sales funnel)
• Track and manage customer service issues
• Track and manage products sold and to whom (eg. hardware, software, warranty, maintenance, support, memberships) by serial number and expiry date
• Measuring effectiveness of marketing campaigns

Click on the CRM bar for more information.