Copyright © 2009 ZIENNA Logic, Australia

Providing information sharing solutions to mid-enterprise businesses.

Last updated 15 Feb 2004

Choosing a Customer Relationship Management system

Generally, a CRM system is chosen based on its ability to solve issues being faced by the business. Some benefits of implementing a CRM system are:

1. Eliminate spreadsheets to manage business contacts
2. Eliminate email systems to manage business contacts
3. Eliminate accounting systems to manage business contacts
4. Centralising and share data
5. Manage lists such as Christmas card list, client categories list, mailing lists
6. Letter merging
7. Personalised email to many Contacts
8. Provide data to mobile staff

CRM systems can be broadly categorized into three types:
Each of these solutions meet particular business requirements and budget.

1. Out-of-box solution but non-customisable
2. Out-of-box solution and customisable
3. Fully customised solution