Copyright © 2004 ZIENNA Logic, Australia

Providing information sharing solutions to mid-enterprise businesses.

Last updated 15 Feb 2004

Choosing a Customer Relationship Management system

Generally, a CRM system is chosen based on its ability to solve issues being faced by the business. Some benefits of implementing a CRM system are:

1. Eliminating the use of spreadsheets to manage business contacts
2. Eliminate the use of email systems to manage business contacts
3. Eliminate the use of accounting systems to manage business contacts
4. Centralising client information and sharing that information amongst staff
5. List management (Christmas card list, client categories list, mailing lists)
6. Merging data to Word documents
7. Merging data to personalised email
8. Making information available on laptops to mobile staff

CRM systems can be broadly categorized into three types:
Each of these solutions meet particular business requirements and budget.

1. Out-of-box solution but non-customisable
2. Out-of-box solution and customisable
3. Fully customised solution