Copyright © 2009 ZIENNA Logic, Sydney, Australia

Providing information sharing solutions to business enterprises.

Last updated 01 Aug 2009

Choosing a CRM system
Database back-end

When choosing the CRM system make sure the database itself is robust.  We recommend Microsoft SQL Server for two reasons: It's robust, and, it provides a reliable synchronisation engine (available in particular SQL Server Editions, please research the Microsoft web site).

On-Line Vs On-Premises
There are several benefits for both types of CRM systems, however, in the end it's the business requirements that will decide which is the suitable architecture.  The one outstanding benefit of on-line systems is the relief from complex in-house IT systems, as all you need is a web browser to access your data.  

On-premises CRM databases provide faster response times, and far more flexibility and functionality. It's also possible to synchronise data onto mobile devices and access the data when not connected to a network such as when on an aircraft or vehicle.

Keep in mind that the purpose of a CRM system is to provide a database of client information that is easily accessible by staff. This is achieved by providing a simple and effective user interface. When the product is simple to use uptake may be higher by staff members thus making the CRM data more valuable to the company as a whole.