Copyright © 2004 ZIENNA Logic, Sydney, Australia

Providing information sharing solutions to business enterprises.

Last updated 29 Oct 2008

Choosing a Customer Relationship Management system

Cost vs functionality
Most businesses are able to satisfy many of their basic client information requirements with an out-of-box solution such as Legrand CRM.

However if there is a specific business need for customisation then further investment in the CRM system is required. Further investment may be required in system design, development, implementation, training and support.

With a non-customisable solution such as Legrand CRM installation, training and support are simpler and reduce the total cost of ownership. Deployment costs are contained. The trade-off for some businesses is functionality in that additional fields and functions cannot be implemented into such a system.

Keep in mind that the purpose of a CRM system is to provide a database of client information that is easily accessible by staff. This is achieved by providing a simple and effective user interface. When the product is simple to use uptake may be higher by staff members thus making the CRM data more valuable to the company as a whole.